Leader in Custom Rod Building Returns to Roots with Wide Selection of Tackle and Fishing Gear
Foundation Outdoor Group is celebrating the golden anniversary of Mud Hole Custom Tackle, the world’s largest distributor of fishing and custom rod building products and education. With humble beginnings as a New Jersey rod building and tackle shop in 1976, the company moved to Oviedo, Florida in 1999 and has since brought the craft of custom rod building to the masses across the globe. In celebration of the fiftieth anniversary, Mud Hole is releasing their 2026 Rod Building Catalog with two distinct commemorative covers and a special section outlining landmark company initiatives over the past fifty years. In addition, Mud Hole is supporting its half-century mark through social media and website content, and a variety of promotions on its wide selection of fishing and rod building products.
“It’s hard to believe Mud Hole has been in the rod building and tackle industry for fifty years. It has been my privilege to be part of this organization for 23 years and to carry the torch moving forward” said Brook Oliva, Foundation Outdoor Group COO and President. “I am most excited about the return to our tackle shop roots. Last year we introduced a wide selection of traditional tackle from the industry’s top brands to MudHole.com and to our Oviedo, Florida retail showroom. While our dedication to rod building is stronger than ever, coming full circle with fishing tackle has been a great strategy for Mud Hole.”
In 2025, Mud Hole expanded its product portfolio to include reels, line, lures, terminal tackle, apparel, and even fishing rods and combos from top manufacturers like AFTCO, Bates, Daiwa, NLBN, Shimano, St. Croix, and Z-Man - and so many more. With such an impressive lineup of fresh and saltwater fishing products, it’s easy for anglers and custom rod builders to get everything they need in one place at MudHole.com. And, with fifty years in the industry and a dedicated staff of professional rod builders and angling enthusiasts, no other company in the industry has the expertise and superior level of customer service to help guide customers in their fishing experience.
Foundation Outdoor Group kicks off Mud Hole’s fiftieth celebration today with an initial two-day promotion on two of rod building’s most popular products – with 25% off the CRB PRO G2 Power Wrapper and 25% off the CRB PRO Ultimate Power Wrapper Kit. For more information on the fiftieth anniversary and promotion, visit MudHole.com.
