Welcome to Foundation Outdoor Group

Your source for the best performance fishing + outdoor sporting goods.

ICAST 2023 Best In Show Award


  • Tsuka 2 Complete Carbon Handle Takes Home Third Major Industry Award

    Tsuka 2 Complete Carbon Handle Takes Home Third Major Industry Award

    American Tackle, the premier component manufacturer in Foundation Outdoor Group’s portfolio of outdoor brands, and the leader in innovative carbon fiber fishing rod components, is proud to take home its sixteenth industry award for the Tsuka 2 Complete Carbon Handle at China Fish 2024. Having earned Best of Category and Best of Show at ICAST 2023, winning in the Best Product Showcase in the Fishing Accessory category in Beijing, completes a triple crown of industry awards for the Tsuka 2.

Our Brands

“Welcome to Foundation Outdoor Group, where we believe in the power of nature and the thrill of adventure. We aim to not just provide you with the finest outdoor sporting goods, but also craft your journey with best-in-class fishing rod components, apparel, and custom branding. We don’t just sell products – we design experiences, bringing you closer to the great outdoors. Whether you’re casting a line, setting up camp, or tying the perfect fly, our mission is to fuel your passion and enhance your outdoor pursuits. Your adventure starts here.”

Tom McNamara, CEO

How can we help you grow your business?

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