We Know Fishing.
Mud Hole Custom Tackle: The World’s Largest Rod Building Supplier
Founded with a passion for tackle crafting and fishing, Mud Hole Custom Tackle has grown into
the world’s largest supplier of custom rod building components, supplies, and equipment.
Serving anglers, rod builders, small to mid-sized professional builders, and hobbyists in more
than 100 countries, Mud Hole is the leading destination for everything from reel seats and
guides to rod kits, tools, thread, finishing supplies, and now finished tackle from your favorite
brands.
With 50 years of growth, Mud Hole is synonymous with the custom rod building movement,
empowering a global community of builders with unmatched product selection, educational
resources, and customer support. Our industry-leading education programs, available both
online and through in-person classes, have helped tens of thousands of anglers turn their
passion into a skill, and in many cases, a career.
Mud Hole is also home to the best product lines in both rod building and fishing, bringing
cutting-edge engineering and performance-driven designs to custom rod builders, small-batch
rod manufacturers, and anglers around the world. From custom fishing rods to line and lures,
Mud Hole knows fishing. Build your next on-the-water adventure with Mud Hole! From DIY
beginners to professional builders and seasoned anglers, Mud Hole delivers the products,
expertise, and support needed to pursue every fishing adventure.
Proudly headquartered in Oviedo, Florida, with a dedicated 76,000+ square-foot distribution
facility, including the newly relaunched retail storefront, Mud Hole combines eCommerce
excellence with personal service. Our website is more than a retail platform. It is a hub for the
fishing and custom rod building community, complete with tutorials, live streams, how-to
articles, and a deep inventory of the most trusted brands in the industry.
Whether you’re building your first rod, your hundredth, or simply gearing up for your next
fishing adventure, Mud Hole Custom Tackle is your source for the knowledge, products, and
expertise to become a better Rod Builder and Angler.
Mud Hole - We Know Fishing.
Mud Hole Custom Tackle is your source for:
- Rod Building
- Fishing Line & Lures
- Outdoor Apparel
- Retail Fishing Goods
Explore All FOG Brands
Services
Sales
Our strategic approach maximizes market penetration and boosts sales through targeted channels. Personalized sales plans along with dedicated account management and data-driven insights, we optimize your distribution strategy for peak performance. Partner with us to secure a competitive edge and boost your business on a global scale.
Marketing
We specialize in crafting targeted campaigns that resonate with fishing enthusiasts, boosting your brand’s visibility and engagement. Our team leverages deep industry insights and cutting-edge strategies to drive growth and customer loyalty. From social media to content creation, we ensure your brand stands out in a competitive market. Partner with us to reel in success and take your fishing brand to new heights.
Third Party Logistics (3PL)
Reach new markets with ease. Streamline your supply chain with our comprehensive global 3PL solutions . We provide end-to-end logistics services, ensuring timely and cost-effective delivery worldwide. Our robust network and advanced technology guarantee efficiency, transparency, and reliability. Partner with us to elevate your logistics operations and achieve seamless global reach.
Product Development & Sourcing
Unlock the potential of your business with our product sourcing and development services. We meticulously curate top-quality materials and innovative solutions tailored to your needs, ensuring a competitive edge in the market. Our expert team oversees every step, from concept to completion. Partner with us to transform your ideas into reality for your brand .