
Built. Not Bought.
Mud Hole Custom Tackle: The World’s Largest Rod Building Supplier
Founded with a passion for both tackle crafting and fishing alike, Mud Hole Custom Tackle has grown into the world’s largest supplier of custom rod building components, supplies, and equipment. Serving anglers, rod builders, small to mid their professional builders, and hobbyists in more than 100 countries, Mud Hole is the leading destination for everything from reel seats and guides to rod kits, tools, thread, finishing supplies...and now Finished Tackle from your favorite brands.
With over two decades of growth, Mud Hole is synonymous with the custom rod building movement, empowering a global community of builders with unmatched product selection, educational resources, and customer support. Our industry first education programs—available both online and through in-person classes—have helped tens of thousands of anglers turn their passion into a skill, and in many cases, a career.
Mud Hole is also home to the the best product lines in both rod building and fishing, which bring cutting-edge engineering and performance-based designs to custom rod builders and small-batch rod manufacturers around the world. From DIY beginners to professional builders, Mud Hole delivers products and support that meet every need, every time.
Proudly headquartered in Oviedo, Florida, with a dedicated 76,000+ square foot distribution facility...Including the newly relaunched retail storefront, Mud Hole combines eCommerce excellence with personal service. Our website is more than a retail platform—it’s a hub for the custom rod building community, complete with tutorials, live streams, how-to articles, and a deep inventory of the most trusted brands in the industry.
Whether you’re building your first rod or your hundredth, Mud Hole Custom Tackle is your gateway to becoming both a better Rod Builder and Angler .
Mud Hole Custom Tackle is your source for:
- Rod Building
- Lure Making
- Fly Tying
- Outdoor Apparel
- Retail Fishing Goods
Services

Sales
Our strategic approach maximizes market penetration and boosts sales through targeted channels. Personalized sales plans along with dedicated account management and data-driven insights, we optimize your distribution strategy for peak performance. Partner with us to secure a competitive edge and boost your business on a global scale.

Marketing
We specialize in crafting targeted campaigns that resonate with fishing enthusiasts, boosting your brand’s visibility and engagement. Our team leverages deep industry insights and cutting-edge strategies to drive growth and customer loyalty. From social media to content creation, we ensure your brand stands out in a competitive market. Partner with us to reel in success and take your fishing brand to new heights.

Third Party Logistics (3PL)
Reach new markets with ease. Streamline your supply chain with our comprehensive global 3PL solutions . We provide end-to-end logistics services, ensuring timely and cost-effective delivery worldwide. Our robust network and advanced technology guarantee efficiency, transparency, and reliability. Partner with us to elevate your logistics operations and achieve seamless global reach.

Product Development & Sourcing
Unlock the potential of your business with our product sourcing and development services. We meticulously curate top-quality materials and innovative solutions tailored to your needs, ensuring a competitive edge in the market. Our expert team oversees every step, from concept to completion. Partner with us to transform your ideas into reality for your brand .