About

With decades of leadership and experience in the fishing and outdoor industry, Foundation Outdoor Group brings expertise and passion to everything we do. Every customer relationship is a partnership. Your success is our success, and we prove it every day.

F.O.G. offers the widest variety of superior fishing rod components, tools, and equipment available on the planet. Our portfolio consists of some of the Most Awarded Fishing Brands Worldwide - Featuring 17 Industry awards over the last 10 years and are recognized and sought after across the globe by some of the world’s largest fishing rod manufacturers.

F.O.G. Brand Accolades include:

  • ICAST Best of Show 2023 (out of 1,700 products from 250 companies)
  • 5x ICAST Best of Category: 2013, 2019, 2020, 2022 and 2023
  • 7x China Fish Best New Product: 2014, 2015, 2016, 2017(2), 2018, 2023
  • 4x European Fishing Tackle Trade Expo: 2013, 2022, 2022 Angler's Choice, 2023
    Learning and understanding your business is key to providing the solutions that will help your business grow. Whether designing the perfect fishing rod for your customers, sourcing specific rod components for an new Rod lineup, creating a new revenue source with branded, finished goods, or developing a brand for your next product launch, Foundation Outdoor Group is here to help your business grow.

    3 Worldwide Locations

    United States

    8,000 sq meter (86,000 sf) Owned Facility

    Sweden

    2,000 sq meter (21,500 sf) Owned Facility

    China

    560 sq meter (6,000 sf) Rented Facility

    Services

    Sales

    Our strategic approach maximizes market penetration and boosts sales through targeted channels. Personalized sales plans along with dedicated account management and data-driven insights, we optimize your distribution strategy for peak performance. Partner with us to secure a competitive edge and boost your business on a global scale.

    Marketing

    We specialize in crafting targeted campaigns that resonate with fishing enthusiasts, boosting your brand’s visibility and engagement. Our team leverages deep industry insights and cutting-edge strategies to drive growth and customer loyalty. From social media to content creation, we ensure your brand stands out in a competitive market. Partner with us to reel in success and take your fishing brand to new heights.

    Third Party Logistics (3PL)

    Reach new markets with ease. Streamline your supply chain with our comprehensive global 3PL solutions . We provide end-to-end logistics services, ensuring timely and cost-effective delivery worldwide. Our robust network and advanced technology guarantee efficiency, transparency, and reliability. Partner with us to elevate your logistics operations and achieve seamless global reach.

    Product Development & Sourcing

    Unlock the potential of your business with our product sourcing and development services. We meticulously curate top-quality materials and innovative solutions tailored to your needs, ensuring a competitive edge in the market. Our expert team oversees every step, from concept to completion. Partner with us to transform your ideas into reality for your brand .