Private Label Rod Program

With decades of expertise in designing, manufacturing, and delivering private label fishing rods for top brands worldwide, Foundation Outdoor Group provides a complete finished rod program tailored to the needs of your customers.

Our Reserve Small Batch lineup, with a low minimum order of just 12 rods across 11 available models, is the perfect way to introduce a custom rod line that reflects your brand. This delivers affordable, high-quality rods suited for nearly any fishing application, ensuring your customers get the performance they expect.

2 Tiers to Suit Your Business

Our clients can choose from two program tiers, providing for design specialization and MOQ levels that meet the specific needs of their businesses. From stocked, small batch options to fully customized and designed rods, we invite you to explore the full range of our private label program.

Reserve - Small Batch Private Label Rods

High quality, low MOQ, stocked rods that you can customize with a label to represent your brand, series, store, or business name.

Signature - Custom OEM Rods

Our top-tier finished rod option, work with our expert designers to create a fully custom fishing rod line with practically unlimited options.

7

Spinning Models

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4

Casting Models

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12

Minimum Order

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With a minimum order of just 12 rods—mix and match from 11 available models—our Small Batch private label lineup makes it easy to launch a fishing rod collection that truly reflects your brand. This tier delivers high-quality, affordable rods designed to cover a wide range of fishing applications, ensuring you meet your customers’ needs.

Each Small Batch Private Label rod is built on MHX blanks, known for their exceptional performance and cutting-edge materials. Plus, every model features premium American Tackle guides and components for top-tier durability and reliability.

Need Inventory Quick?

These models are maintained in stock, ready to be branded, and usually ship within 12-15 business days. Simply provide your logo and pick your dozen rods to get started!

Get Started Today →

With a minimum order of just 12 rods—mix and match from 11 available models—our Small Batch private label lineup makes it easy to launch a fishing rod collection that truly reflects your brand. This tier delivers high-quality, affordable rods designed to cover a wide range of fishing applications, ensuring you meet your customers’ needs.

Each Small Batch Private Label rod is built on MHX blanks, known for their exceptional performance and cutting-edge materials. Plus, every model features premium American Tackle guides and components for top-tier durability and reliability.

Need Inventory Quick?

These models are maintained in stock, ready to be branded, and usually ship within 12-15 business days. Simply provide your logo and pick your dozen rods to get started!

Get Started Today →

Reserve Small Batch

Spinning Rod Options

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Spinning Rod Options

SKU Length Line Lure Action Power Application
RSB-S782-S 6'6" 4-8 lb 1/16 - 5/16 oz Fast Lt Panfish, Freshwater Trout, Walleye
RSB-SJ842-S 7' 6-12 lb 1/8 - 1/2 oz Fast Med Drop Shot, Finesse, Twitch Baits, Inshore Salt
RSB-SJ843-S 7' 8-15 lb 3/16 - 5/8 oz Fast Med-Hvy Drop Shot, Live Bait, Twitch Baits, Shakey Head, Inshore Salt
RSB-SJ842-MWGS-B 7' 6-12 lb 1/8 - 1/2 oz Fast Med Drop Shot, Finesse, Twitch Baits, Inshore Salt
RSB-FP885-S 7'4" 12-30 lb 3/8 - 1 1/2 oz Mod-Fast Hvy Live Bait, Nearshore Salt
RSB-FP937-S 7'9" 20-40 lb 1/2 - 2 1/2 oz Mod-Fast X-Hvy Live Bait, Nearshore Salt
RSB-L904-S 7'6" 10-20 lb 3/8 - 1 5/8 oz Mod-Fast Med-Hvy Live Bait, Jig, Inshore Salt

Reserve Small Batch

Casting Rod Options

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Casting Rod Options

SKU Length Line Lure Action Power Application
RSB-MB843-C 7' 10-17 lb 1/4 - 3/4 oz Fast Med-Hvy Jig, Top Water, Worming, Swim Bait, Inshore Salt
RSB-MB873-C 7'3" 10-17 lb 1/4 - 3/4 oz Fast Med-Hvy Jig, Top Water, Worming, Swim Bait, Inshore Salt
RSB-MB874-C 7'3" 12-20 lb 5/16 - 1 oz Fast Hvy Frog, Carolina Rig, Inshore Salt
RSB-P813-C 6'8" 6-12 lb 1/8 - 1/2 oz Mod-Fast Med-Lt Drop Shot, Poppin Cork, Gulf Coast Inshore

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Tackle & Gear Bags

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