With decades of expertise in designing, manufacturing, and delivering private label fishing rods for top brands worldwide, Foundation Outdoor Group provides a complete finished rod program tailored to the needs of your customers.
Our Reserve Small Batch lineup, with a low minimum order of just 12 rods across 11 available models, is the perfect way to introduce a custom rod line that reflects your brand. This delivers affordable, high-quality rods suited for nearly any fishing application, ensuring your customers get the performance they expect.
2 Tiers to Suit Your Business
Our clients can choose from two program tiers, providing for design specialization and MOQ levels that meet the specific needs of their businesses. From stocked, small batch options to fully customized and designed rods, we invite you to explore the full range of our private label program.


With a minimum order of just 12 rods—mix and match from 11 available models—our Small Batch private label lineup makes it easy to launch a fishing rod collection that truly reflects your brand. This tier delivers high-quality, affordable rods designed to cover a wide range of fishing applications, ensuring you meet your customers’ needs.
Each Small Batch Private Label rod is built on MHX blanks, known for their exceptional performance and cutting-edge materials. Plus, every model features premium American Tackle guides and components for top-tier durability and reliability.
Need Inventory Quick?
These models are maintained in stock, ready to be branded, and usually ship within 12-15 business days. Simply provide your logo and pick your dozen rods to get started!
With a minimum order of just 12 rods—mix and match from 11 available models—our Small Batch private label lineup makes it easy to launch a fishing rod collection that truly reflects your brand. This tier delivers high-quality, affordable rods designed to cover a wide range of fishing applications, ensuring you meet your customers’ needs.
Each Small Batch Private Label rod is built on MHX blanks, known for their exceptional performance and cutting-edge materials. Plus, every model features premium American Tackle guides and components for top-tier durability and reliability.
Need Inventory Quick?
These models are maintained in stock, ready to be branded, and usually ship within 12-15 business days. Simply provide your logo and pick your dozen rods to get started!


Spinning Rod Options
| SKU | Length | Line | Lure | Action | Power | Application |
|---|---|---|---|---|---|---|
| RSB-S782-S | 6'6" | 4-8 lb | 1/16 - 5/16 oz | Fast | Lt | Panfish, Freshwater Trout, Walleye |
| RSB-SJ842-S | 7' | 6-12 lb | 1/8 - 1/2 oz | Fast | Med | Drop Shot, Finesse, Twitch Baits, Inshore Salt |
| RSB-SJ843-S | 7' | 8-15 lb | 3/16 - 5/8 oz | Fast | Med-Hvy | Drop Shot, Live Bait, Twitch Baits, Shakey Head, Inshore Salt |
| RSB-SJ842-MWGS-B | 7' | 6-12 lb | 1/8 - 1/2 oz | Fast | Med | Drop Shot, Finesse, Twitch Baits, Inshore Salt |
| RSB-FP885-S | 7'4" | 12-30 lb | 3/8 - 1 1/2 oz | Mod-Fast | Hvy | Live Bait, Nearshore Salt |
| RSB-FP937-S | 7'9" | 20-40 lb | 1/2 - 2 1/2 oz | Mod-Fast | X-Hvy | Live Bait, Nearshore Salt |
| RSB-L904-S | 7'6" | 10-20 lb | 3/8 - 1 5/8 oz | Mod-Fast | Med-Hvy | Live Bait, Jig, Inshore Salt |


Casting Rod Options
| SKU | Length | Line | Lure | Action | Power | Application |
|---|---|---|---|---|---|---|
| RSB-MB843-C | 7' | 10-17 lb | 1/4 - 3/4 oz | Fast | Med-Hvy | Jig, Top Water, Worming, Swim Bait, Inshore Salt |
| RSB-MB873-C | 7'3" | 10-17 lb | 1/4 - 3/4 oz | Fast | Med-Hvy | Jig, Top Water, Worming, Swim Bait, Inshore Salt |
| RSB-MB874-C | 7'3" | 12-20 lb | 5/16 - 1 oz | Fast | Hvy | Frog, Carolina Rig, Inshore Salt |
| RSB-P813-C | 6'8" | 6-12 lb | 1/8 - 1/2 oz | Mod-Fast | Med-Lt | Drop Shot, Poppin Cork, Gulf Coast Inshore |







