Private Label Rod Program

With decades of experience designing, manufacturing, and delivering private label finished fishing rods for major brands around the globe, Foundation Outdoor Group offers a comprehensive finished rod program to meet the needs of the smallest local tackle shop and the largest OEM brands.

Our clients can choose from three program tiers, providing for design specialization and MOQ levels that meet the specific needs of their businesses. From stocked, small batch options to fully customized and designed rods, we invite you to explore the full range of our private label program.

No matter the size of your business or need, the Foundation Outdoor Group team of design experts are here to guide you every step of the way.

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3 Tiers to Suit Your Business

Reserve - Small Batch Private Label Rods

High quality, low MOQ, stocked rods that you can customize with a label to represent your brand, series, store, or business name.

Select - Semi-Custom, Private Label Rods

Customize your next rod line by choosing from a wide selection of rod blank, guide set, and handle package combinations to meet your customers’ needs.

Signature - Custom OEM Rods

Our top-tier finished rod option, work with our expert designers to create a fully custom fishing rod line with practically unlimited options.

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Services

Sales

Our strategic approach maximizes market penetration and boosts sales through targeted channels. Personalized sales plans along with dedicated account management and data-driven insights, we optimize your distribution strategy for peak performance. Partner with us to secure a competitive edge and boost your business on a global scale.

Marketing

We specialize in crafting targeted campaigns that resonate with fishing enthusiasts, boosting your brand’s visibility and engagement. Our team leverages deep industry insights and cutting-edge strategies to drive growth and customer loyalty. From social media to content creation, we ensure your brand stands out in a competitive market. Partner with us to reel in success and take your fishing brand to new heights.

Third Party Logistics (3PL)

Reach new markets with ease. Streamline your supply chain with our comprehensive global 3PL solutions . We provide end-to-end logistics services, ensuring timely and cost-effective delivery worldwide. Our robust network and advanced technology guarantee efficiency, transparency, and reliability. Partner with us to elevate your logistics operations and achieve seamless global reach.

Product Development & Sourcing

Unlock the potential of your business with our product sourcing and development services. We meticulously curate top-quality materials and innovative solutions tailored to your needs, ensuring a competitive edge in the market. Our expert team oversees every step, from concept to completion. Partner with us to transform your ideas into reality for your brand .