Rod Building Innovation & Value
With decades of experience behind every product, CRB (Custom Rod Builder) has become the industry’s go-to source for innovative, reliable, and accessible rod building tools and equipment. As the cornerstone brand for both beginners and seasoned professionals, CRB has built a reputation for offering purpose-built solutions that simplify and elevate every aspect of the rod building process—from prep to finish.
Engineered by rod builders, for rod builders, the CRB lineup includes a full suite of precision tools, machinery, and shop essentials designed to maximize efficiency, accuracy, and repeatable performance. From lathes, wrappers, and drying systems to reamers, jigs, measuring tools, and more—CRB offers the most complete and trusted tool ecosystem in the custom rod building market.
As a brand that never stops innovating, CRB is proud to be recognized as a leading force in rod building tool development, tools like the ICAST award winning CRB PRO G2 Power Wrapper, CRB Core Hand Wrapper, and tools like the CRB Tapered Reamers are just a few examples of how we’ve reimagined traditional processes to save time, improve consistency, and increase builder confidence at every level.
CRB’s mission is simple: to make professional-grade rod building tools available to everyone—without compromising performance or affordability. Whether you're building one rod at a time or scaling production in a high-output workshop, CRB delivers proven equipment that stands up to the demands of real-world use and grows with your skill set.
We invite you to explore why CRB is the most trusted name in rod building tools. Innovative, affordable, and built to last—CRB is where quality meets craftsmanship.
CRB is your source for:
- Rod Building Tools
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Services
Sales
Our strategic approach maximizes market penetration and boosts sales through targeted channels. Personalized sales plans along with dedicated account management and data-driven insights, we optimize your distribution strategy for peak performance. Partner with us to secure a competitive edge and boost your business on a global scale.
Marketing
We specialize in crafting targeted campaigns that resonate with fishing enthusiasts, boosting your brand’s visibility and engagement. Our team leverages deep industry insights and cutting-edge strategies to drive growth and customer loyalty. From social media to content creation, we ensure your brand stands out in a competitive market. Partner with us to reel in success and take your fishing brand to new heights.
Third Party Logistics (3PL)
Reach new markets with ease. Streamline your supply chain with our comprehensive global 3PL solutions . We provide end-to-end logistics services, ensuring timely and cost-effective delivery worldwide. Our robust network and advanced technology guarantee efficiency, transparency, and reliability. Partner with us to elevate your logistics operations and achieve seamless global reach.
Product Development & Sourcing
Unlock the potential of your business with our product sourcing and development services. We meticulously curate top-quality materials and innovative solutions tailored to your needs, ensuring a competitive edge in the market. Our expert team oversees every step, from concept to completion. Partner with us to transform your ideas into reality for your brand .