With decades of expertise in designing, manufacturing, and delivering private label fishing rods for top brands worldwide, Foundation Outdoor Group provides a complete finished rod program tailored to the needs of your customers.
Our Small Batch lineup, with a low minimum order of just 12 rods across 11 available models, is the perfect way to introduce a custom rod line that reflects your brand. This delivers affordable, high-quality rods suited for nearly any fishing application, ensuring your customers get the performance they expect.
With a minimum order of just 12 rods—mix and match from 11 available models—our Small Batch private label lineup makes it easy to launch a fishing rod collection that truly reflects your brand. This tier delivers high-quality, affordable rods designed to cover a wide range of fishing applications, ensuring you meet your customers’ needs.
Each Small Batch Private Label rod is built on MHX blanks, known for their exceptional performance and cutting-edge materials. Plus, every model features premium American Tackle guides and components for top-tier durability and reliability.
Need Inventory Quick?
These models are maintained in stock, ready to be branded, and usually ship within 12-15 business days. Simply provide your logo and pick your dozen rods to get started!
With a minimum order of just 12 rods—mix and match from 11 available models—our Small Batch private label lineup makes it easy to launch a fishing rod collection that truly reflects your brand. This tier delivers high-quality, affordable rods designed to cover a wide range of fishing applications, ensuring you meet your customers’ needs.
Each Small Batch Private Label rod is built on MHX blanks, known for their exceptional performance and cutting-edge materials. Plus, every model features premium American Tackle guides and components for top-tier durability and reliability.
Need Inventory Quick?
These models are maintained in stock, ready to be branded, and usually ship within 12-15 business days. Simply provide your logo and pick your dozen rods to get started!


Spinning Rod Options
SKU | Length | Line | Lure | Action | Power | Application |
---|---|---|---|---|---|---|
RSB-S782-S | 6'6" | 4-8 lb | 1/16 - 5/16 oz | Fast | Lt | Panfish, Freshwater Trout, Walleye |
RSB-SJ842-S | 7' | 6-12 lb | 1/8 - 1/2 oz | Fast | Med | Drop Shot, Finesse, Twitch Baits, Inshore Salt |
RSB-SJ843-S | 7' | 8-15 lb | 3/16 - 5/8 oz | Fast | Med-Hvy | Drop Shot, Live Bait, Twitch Baits, Shakey Head, Inshore Salt |
RSB-SJ842-MWGS-B | 7' | 6-12 lb | 1/8 - 1/2 oz | Fast | Med | Drop Shot, Finesse, Twitch Baits, Inshore Salt |
RSB-FP885-S | 7'4" | 12-30 lb | 3/8 - 1 1/2 oz | Mod-Fast | Hvy | Live Bait, Nearshore Salt |
RSB-FP937-S | 7'9" | 20-40 lb | 1/2 - 2 1/2 oz | Mod-Fast | X-Hvy | Live Bait, Nearshore Salt |
RSB-L904-S | 7'6" | 10-20 lb | 3/8 - 1 5/8 oz | Mod-Fast | Med-Hvy | Live Bait, Jig, Inshore Salt |


Casting Rod Options
SKU | Length | Line | Lure | Action | Power | Application |
---|---|---|---|---|---|---|
RSB-MB843-C | 7' | 10-17 lb | 1/4 - 3/4 oz | Fast | Med-Hvy | Jig, Top Water, Worming, Swim Bait, Inshore Salt |
RSB-MB873-C | 7'3" | 10-17 lb | 1/4 - 3/4 oz | Fast | Med-Hvy | Jig, Top Water, Worming, Swim Bait, Inshore Salt |
RSB-MB874-C | 7'3" | 12-20 lb | 5/16 - 1 oz | Fast | Hvy | Frog, Carolina Rig, Inshore Salt |
RSB-P813-C | 6'8" | 6-12 lb | 1/8 - 1/2 oz | Mod-Fast | Med-Lt | Drop Shot, Poppin Cork, Gulf Coast Inshore |