14

Spinning Models

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14

Casting Models

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3

Tier Packages

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Decorative Options

Customize your grips, components, and more

The Select tier offers customization with a wide variety of rod blank, handle, and guide package options. This flexibility extends to design, color, and pricing, allowing you to create a complete product line with additional decal and labeling options.

Rod Color Options

Guide Wraps

Choose from 166 colors in ColorFast or regular nylon thread from the ProWrap selection, the most popular thread for wrapping fishing rods.

Trim Bands

Classic short trim band options include metallic silver or gold used for tipping wraps from the stripping guide down through the handle.

Hook Keepers

Choice of the most popular industry standard hook keepers in polished or black finish options.

Winding Checks

Appropriate to the package, either black PVC and a choice of black or chrome anodized aluminum winding check and seat check options.

Select Spinning Rod Options

SKU Length Line Lure Action Power Application
SJ782 6'6" 6-12 lb 1/8 - 3/8 oz Fast Med-Lt Drop Shot, Finesse, Twitch Baits
SJ842 7' 6-12 lb 1/8 - 1/2 oz Fast Med-Lt Drop Shot, Finesse, Twitch Baits
SJ843 7' 8-15 lb 3/16 - 5/8 oz Fast Med Drop Shot, Live Bait
L843 7' 10-17 lb 1/4 - 1 1/8 oz Mod-Fast Med Live Bait, Poppin' Cork, Jig
L904 7'6" 10-20 lb 3/8 - 1 5/8 oz Mod-Fast Med-Hvy Live Bait, Jig, Cut Bait
S782 6'6" 4-8 lb 1/16 - 5/16 oz Fast Lt Panfish, Freshwater Trout, Walleye
S842 7' 4-8 lb 1/16 - 5/16 oz Fast Lt Panfish, Freshwater Trout, Walleye
FP885 7'4" 12-30 lb 3/8 - 1 1/2 oz Mod-Fast Hvy Live Bait, Nearshore Salt
FP936 7'9" 15-30 lb 3/8 - 2 oz Mod-Fast X-Hvy Live Bait, Nearshore Salt, Catfish
IS601L 6' 2-6 lb 1/8 - 3/8 oz Mod-Fast Lt Panfish, Freshwater Trout
IS661ML 6'6" 6-12 lb 1/4 - 1/2 oz Fast Med-Lt Drop Shot, Finesse, Twitch Baits
IS661M 6'6" 8-15 lb 1/4 - 3/4 oz Mod-Fast Med Drop Shot, Live Bait
IS701ML 7' 6-12 lb 1/4 - 1/2 oz Fast Med-Lt Drop Shot, Finesse, Twitch Baits
IS761ML 7'6" 6-12 lb 1/4 - 1/2 oz Fast Med-Lt Drop Shot, Finesse, Twitch Baits

Base Tier

Spinning

Handle Options

Handle options offer durable EVA grips in the popular split grip configuration, utilizing a small EVA reverse taper foregrip.

Reel Seat Options

Reel seat options include the popular and proven CRSD nylon barrel style with deluxe cushioned stainless hood designs.

Guide Options

Guide selections feature American Tackle’s snagless TiForged Air guides in black or chrome frames with stainless rings for durability and zero ring loss.

Mid Tier

Spinning

Handle Options

Mid-Tier offers handle choices that include premium cork in split and/or full grip combinations in industry standard designs.

Reel Seat Options

American Tackle’s Aero nylon body ergonomic palm-swell spinning seats with Uni-hood and nut assemblies provide comfort and performance.

Guide Options

Guide selections feature American Tackle’s snagless TiForged Air guides in black or chrome frames with stainless rings for durability and zero ring loss.

High-End Tier

Spinning

Handle Options

Handle selections feature indestructible, top-of-the-line modern split and full-length carbon grips in a 3K material pattern.

Reel Seat Options

Aero Compressed Carbon Technology (CCT) reel seats in ergonomic designs.

Guide Options

Solid titanium TiForged guides with superior Nanolite rings are lightweight, flexible, and 100% corrosion proof.

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Select Casting Rod Options

SKU Length Line Lure Action Power Application
MB783 6'6" 10-17 lb 1/4 - 3/4 oz Fast Med-Hvy Jig, Topwater, Worming
MB843 7' 10-17 lb 1/4 - 3/4 oz Fast Med-Hvy Jig, Topwater, Worming, Swim Bait
MB844 7' 12-20 lb 5/16 - 1 oz Fast Hvy Carolina Rigs, Jig, Worming
MB873 7'3" 10-17 lb 1/4 - 3/4 oz Fast Med-Hvy Jig, Topwater, Worming, Swim Bait
MB874 7'3" 12-20 lb 5/16 - 1 oz Fast Hvy Frog, Carolina Rig
CB843 7' 8-14 lb 3/16 - 5/8 oz Mod-Fast Med Lipped Crank Bait, Rattle Traps
CB845 7' 10-20 lb 3/8 - 1 oz Mod-Fast Med-Hvy Lipped Crank Bait, Rattle Traps, Chatter Bait
CB905 7'6" 8-17 lb 3/8 - 1 oz Mod-Fast Med-Hvy Lipped Crank Bait, Rattle Traps, Chatter Bait, Hot Shot
FP885 7'4" 12-30 lb 3/8 - 1 1/2 oz Mod-Fast Hvy Flippin', Pitchin'
FP936 7'9" 15-30 lb 3/8 - 2 oz Mod-Fast X-Hvy Flippin', Punchin'
SWB956 7'11" 12-25 lb 1 - 4 oz Mod-Fast Hvy Specifically designed for Swim Baits
IS661M 6'6" 8-15 lb 1/4 - 3/4 oz Mod-Fast Med Lipped Crank Bait, Rattle Traps
IS701M 7' 8-15 lb 1/4 - 3/4 oz Mod-Fast Med Lipped Crank Bait, Rattle Traps
IS761MH 7'6" 10-17 lb 3/8 - 1 oz Mod-Fast Med-Hvy Lipped Crank Bait, Rattle Traps, Chatter Bait, Hot Shot

Base Tier

Casting Rods

Handle Options

Handle options offer durable EVA grips in the popular split grip configuration, utilizing a small EVA reverse taper foregrip.

Reel Seat Options

Reel seat options include the classic blank-exposed trigger seat with ergonomic palm trigger reel seats on heavier models.

Guide Options

Guide selections feature American Tackle’s snagless TiForged Air guides in black or chrome frames with stainless rings for durability and zero ring loss.

Mid Tier

Casting Rods

Handle Options

Mid-Tier offers handle choices that include premium cork in split and/or full grip combinations in industry standard designs.

Reel Seat Options

Get comfort and performance with American Tackle’s durable, nylon body PSEAT-16 ergonomic palm trigger seat with Uni-hood and nut assemblies.

Guide Options

Guide set choices include black or chrome finish TiForged snagless frame guides with premium Nanolite rings.

High-End Tier

Casting Rods

Handle Options

Handle selections feature indestructible, top-of-the-line modern split and full-length carbon grips in a 3K material pattern.

Reel Seat Options

E-SEAT Compressed Carbon Technology (CCT) reel seats in ergonomic trigger designs with 3K carbon inserts.

Guide Options

Solid titanium TiForged guides with superior Nanolite rings are lightweight, flexible, and 100% corrosion proof.

Not What You're Looking For?

Build Yours À La Carte

Another semi-custom alternative, the À La Carte option allows clients to choose from every handle, seat, or guide option available in the Select tier, in any combination. Create a unique product design that meets the needs of your target consumers.

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Handles

  • EVA Split Grips
  • Composite Cork Grips
  • Cork & EVA Full Grips
  • Carbon Fiber Full Handles
  • Carbon Fiber Split Grips

Reel Seats

  • P-Seat
  • E-Seat
  • POSI-LOCK
  • AERO
  • CRSD

Guides

  • TiForged Double Foot
  • TiForged High-Frame Spinning
  • TiForged Spinning
  • MicroWave Spinning
  • Solid Titanium TiForged

Private Label Rod Program

3 Tiers to Suit Your Business

Our clients can choose from three program tiers, providing for design specialization and MOQ levels that meet the specific needs of their businesses. From stocked, small batch options to fully customized and designed rods, we invite you to explore the full range of our private label program.

Reserve - Small Batch Private Label Rods

High quality, low MOQ, stocked rods that you can customize with a label to represent your brand, series, store, or business name.

Select - Semi-Custom, Private Label Rods

Customize your next rod line by choosing from a wide selection of rod blank, guide set, and handle package combinations to meet your customers’ needs.

Signature - Custom OEM Rods

Our top-tier finished rod option, work with our expert designers to create a fully custom fishing rod line with practically unlimited options.

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Tackle & Gear Bags

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