News

Foundation Outdoor Group Launches Mud Hole Advantage Program

In its continued dedication to business-to-business customers, Foundation Outdoor Group today announced the launch of Mud Hole Advantage, the industry’s most comprehensive, tiered buying program. With the widest selection of rod building components, tools, equipment, and supplies, Mud Hole Advantage members benefit from significant price discounts in three tier levels, Gold, Silver, and Bronze, based on their annual purchase volume.

Foundation Outdoor Group Donates Proceeds to CCA California

As a direct result of its 2nd Annual SoCal Rod Builders Reception this past March, Foundation Outdoor Group has announced the donation of $4,175 to the Coastal Conservation Association of California. The Friday night event took place at Social Costa Mesa and complimented the Pacific Coast Sportfishing Show on March 8th. The evening hosted over 120 rod building guests from around the country who enjoyed food, drinks, and prize giveaways from major industry sponsors.

Foundation Outdoor Group Adds Industry Veteran to European Roster

Martin Bergman to Lead Northern Europe Sales, Distribution, and Development Oviedo, FL, April 22 2024 With the establishment of its sales and distribution center in Halmstad, Sweden, marking its permanent presence in Europe, Foundation Outdoor Group proudly welcomes industry veteran Martin Bergman to its team of seasoned sales and business solutions experts. As Foundation’s Northern …

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Foundation Outdoor Group Continues Focus on European Expansion

In its continued European expansion efforts, Foundation Outdoor Group, the world’s largest supplier of rod building components, supplies, equipment, and instruction, announced the addition of Rafael “Rafa” Llaneras to the Foundation sales organization. In this new role, Mr. Llaneras will focus on growing sales and distribution in Southern Europe, including Italy, Portugal, and his home country of Spain.

Tsuka 2 Complete Carbon Handle Takes Home Third Major Industry Award

American Tackle, the premier component manufacturer in Foundation Outdoor Group’s portfolio of outdoor brands, and the leader in innovative carbon fiber fishing rod components, is proud to take home its sixteenth industry award for the Tsuka 2 Complete Carbon Handle at China Fish 2024. Having earned Best of Category and Best of Show at ICAST 2023, winning in the Best Product Showcase in the Fishing Accessory category in Beijing, completes a triple crown of industry awards for the Tsuka 2.

Foundation Outdoor Group Announces New Leadership Role

Foundation Outdoor Group, the world’s largest supplier of rod building components, supplies, equipment, and instruction, proudly announced the promotion of Hunter McKamey to Vice President, reporting directly to President and COO Brook Oliva. In his new role, Mr. McKamey will serve as the primary contact for day-to-day operations and will focus on aligning processes and business practices with Foundation’s aggressive growth strategies in the United States, Europe, and Asia.

Foundation Outdoor Group Acquires Mud Hole Custom Tackle and American Tackle

Acquisition and Operations Merger Create Industry’s Largest Supplier Oviedo, FL, August 9, 2023 Foundation Outdoor Group has made a significant announcement regarding its recent acquisition of Mud Hole Custom Tackle, Inc. and American Tackle Company International, Inc. This strategic move positions the company as the industry’s largest supplier of fishing rod components, supplies, equipment, and …

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