Author name: Stephen Sweeney

Foundation Outdoor Group Continues Focus on European Expansion

In its continued European expansion efforts, Foundation Outdoor Group, the world’s largest supplier of rod building components, supplies, equipment, and instruction, announced the addition of Rafael “Rafa” Llaneras to the Foundation sales organization. In this new role, Mr. Llaneras will focus on growing sales and distribution in Southern Europe, including Italy, Portugal, and his home country of Spain.

Tsuka 2 Complete Carbon Handle Takes Home Third Major Industry Award

American Tackle, the premier component manufacturer in Foundation Outdoor Group’s portfolio of outdoor brands, and the leader in innovative carbon fiber fishing rod components, is proud to take home its sixteenth industry award for the Tsuka 2 Complete Carbon Handle at China Fish 2024. Having earned Best of Category and Best of Show at ICAST 2023, winning in the Best Product Showcase in the Fishing Accessory category in Beijing, completes a triple crown of industry awards for the Tsuka 2.

Foundation Outdoor Group Announces New Leadership Role

Foundation Outdoor Group, the world’s largest supplier of rod building components, supplies, equipment, and instruction, proudly announced the promotion of Hunter McKamey to Vice President, reporting directly to President and COO Brook Oliva. In his new role, Mr. McKamey will serve as the primary contact for day-to-day operations and will focus on aligning processes and business practices with Foundation’s aggressive growth strategies in the United States, Europe, and Asia.

Foundation Outdoor Group Acquires Mud Hole Custom Tackle and American Tackle

Acquisition and Operations Merger Create Industry’s Largest Supplier Oviedo, FL, August 9, 2023 Foundation Outdoor Group has made a significant announcement regarding its recent acquisition of Mud Hole Custom Tackle, Inc. and American Tackle Company International, Inc. This strategic move positions the company as the industry’s largest supplier of fishing rod components, supplies, equipment, and …

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